Brought
to you in partnership with Rod Beckwith – http://mrjv.com
Highest
Education: Master's degree in international
business
Year Started Business:
1984
Type Of Business:
Information-marketing business; the creating,
marketing, and selling of books, ebooks, audios and
videos, seminars and "boot camps" to tight
niche markets
Market:
Nine or 10 niche markets, including authors, speakers,
consultants, video producers, self-storage operators,
limousine drivers, and caterers; a focus on entrepreneurs
operating in one of the above niches, one who is motivated
to get more customers and increase profits using creative
marketing techniques
Number Of Employees:
None. "My stated goal is to net $1 million
a year with NO employees."
Best Month (Gross Revenue):
$75,000+
Hours Worked Per Week
During Start-Up:
At least 80 to 90 hours
Hours Worked Per Week
Now: 40 to 50 hours
Favorite Business Magazines:
Harvard Business Review, Fortune, and Entrepreneur
Favorite Business Books
Or Authors:
Influence, by Robert Cialdini–"I
like this one because it helps you to understand the
psychology of your customers and why they buy. An indispensable
tool for EVERY business person, regardless of their
fields."
Jump Start Your Business Brain, by Doug Hall–"The
best book at giving business people a SYSTEM to understand,
whether or not to start a business, and if so, how to
make it succeed."
The Tipping Point, by Malcolm Gladwell–"If
you want to get your business to the point where it
runs itself, this book gives you the tools and understanding
to make this happen."
Relaxes By:
Going to see virtually every decent movie released,
reading, and working out
Keeps In Shape By:
Working out in his home gym, doing a lot of
aerobic exercise, and doing yoga exercises.
Favorite Part Of The Job:
Helping people create great information products
that other people will get value from and profit from;
coaching other people in his field–"It's
more fulfilling for me to coach someone to achieve success
than it is to achieve success in my own niche markets."
Least Favorite Part Of
The Job: "I hate doing the administrative
aspects of my 'job.' I'm not innately organized and
don't enjoy paperwork."
Companies Admired:
Apple, they make a great product in a tight niche market;
Microsoft, because they have NO debt; and PF Chang,
because they make some great Chinese food outside New
York City
Favorite Quotes:
You can get it if you really
want, but you must try, try, and try, try, and try...you'll
succeed at last. –Jimmy Cliff
A wise man is He who knows he knows NOT. –Socrates
Make all you can, save all you can, give all you can.
–John Wesley
The
Person Who Most Influenced His Life: Robert
Anthony–"He wrote a book called Put Your
Money Where Your Mouth Is. It got me started thinking
about how I could make a living as a speaker."
Heroes:
"My dad–he wrote 17 books from the age of
63 onwards; Bill O'Reilly–he runs a 'No-Spin Zone,'
which is how I am perceived in each of my niche markets;
and Tiger Woods–as a top amateur golfer myself,
I admire his competitive spirit and his desire to WIN."
Special Accomplishments:
"I tend to shy away from these kinds of things.
The only quantitative measure of success is dollars
in the bank, as well as dollars given to causes and
people I believe in."
Months Before Achieving
A Profit: "I made money in my first
month. The reason was that I was selling information,
which is inexpensive to produce but has huge profit
margins."
Any Books, Tapes, Or Reports
Authored: "I've either authored
or helped to produce over 1,000 books, ebooks, and audio
and video programs over the last 20 years."
For Authors (or those who want to be): http://www.SelfPublishingSuccess.com
For Speakers (or those who want to be): http://www.Speeking.com
(yes, that's the right spelling)
For Consultants (or those who want to be): http://www.ConsultingExpert.com
For Seminar Leaders (or those who want to be): http://www.SeminarExpert.com
For Infopreneurs (or those who want to be): http://www.InfoProductsSeminar.com
For Webpreneurs: (or those who want to be): http://www.webmarketingmagic.com
Contact Fred at:
(702) 617-4205 or tips@seminarexpert.com |
| More
Interviews

Paula
Pritchard - $100,000+
CLICK
HERE for the
entire list of profiles!
| My
secret for success has been in trying to put
myself in my customers' shoes and figure out
what they would want and HOW they would want
it presented. I assume nothing. I then give
people simple, step-by-step information and
advice about how to do or achieve something.
All of my materials are PACKED with useable
content, and as a result, my reorder rates
are high and my return rates are low. |
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