LEE BENSON

Age: 19

Highest Education: "After high school, I spent eight months in college studying business, computing, and law. I have always looked to create my own educational path, though. As a result, I didn’t find myself compatible with institutional education, so I made the decision to quit college and work for myself fulltime."

Year Started Business: 1998–"I spent most of my spare time juggling different business ideas. Since the age of 13, I’d wanted to start my own computing business.

When I discovered the Internet and realized the potential it held, I was hooked."

Type Of Business: Education–"I love to learn and I love to teach. Using information as a currency for betterment is something that both excites and empowers me, and ultimately (and hopefully) touches the lives of my customers, colleagues, and associates. I provide both the tools and the direct education to help people in many different ways–built around business and self-help concepts."

Market: Ordinary people who want to make extraordinary changes to their lives–people who believe there’s more to life than working 9-to-5 and getting spoon fed by society's stigmas and stereotypical views

Number Of Employees: One in-house employee handling customer support

Best Month (Gross Revenues): $40,000–"I actually made over $30,000 in two weeks that month, with absolutely no paid advertising whatsoever."

Hours Worked Per Week During Start-Up: "In 1998, it wasn’t uncommon for me to stay awake until 3 a.m. after coming home from school. I managed to clock up around 30 hours of work and research per week during that period."

Hours Worked Per Week Now: 45 hours during new development phases

Favorite Business Magazines: Colleagues' e-zines and self-published magazines, as well as those of his competitors–"It helps keep me in tune with what’s happening in the marketing industry."

Favorite Business Books Or Authors: All of Tony Robbins’ books, such as Unlimited Power: The New Science Of Personal Achievement; Also, Steven Covey's books and How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships, by Leil Lowndes–a great little guide on effective communication strategies–"I like all books relating to communication techniques, strategies, and concepts...It’s infinitely fascinating."

Relaxes By: Reading, watching movies, and discovering ways to diversify his interests–"By traveling to new and exciting places, learning about subjects that wouldn’t have otherwise interested me, and working towards a 'central plan' of how I want to live my life, I’ve found that most things I do qualify as relaxation. As long as I approach the subject, hobby, sport, place, or event with an open mind, an eager attitude, and an element of excitement, then relaxation can be found in most things."

Keeps In Shape By: Going to the gym–"Keeping in shape is a central and important part of my life."

Favorite Part Of The Job: The sheer excitement and thrill of being in complete control, with a free flow of ideas and a vehicle of putting them into place–"It’s great to be in an industry that offers time freedom, high income potential, and–more importantly–the ability to meet like-minded people and be happy. Money and materialism go down the drain if you feel like a slave to any system."

Least Favorite Part Of The Job: "The Internet can be a lonely place to work! Text chats, e-mails and online development can be a secluded and silent place to work. I’m now introducing ideas into my business model that allow me to be more 'connected' with the real world and meet people one-on-one."

Companies Admired: EAS Sports Nutrition–"As well as empowering people with cutting-edge sports supplements, their business model appeals to me. The owner, Bill Phillips, authored a successful book (Body For Life) and cleverly introduced a fun marketing strategy that allowed people to win cash prizes and a vacation of a lifetime. His corporate image, his ethics and the lifestyle he promotes hold him in my high regard."

Favorite Quotes: Great minds discuss ideas. Average minds discuss events. Small minds discuss people. –Unknown; The state of your life is nothing more than a reflection of your state of mind. –Dr. Wayne Dyer; Keep away from people who try to belittle your ambitions. Small people always do that, but the really great ones make you feel that you too, can become great. –Mark Twain; Hope is the companion of power and the mother of success, For those of us who hope strongest have within us the gift of miracles. –Sydney Bremer; The future belongs to those who believe in the beauty of their dreams. –Eleanor Roosevelt

The Person Who Most Influenced His Life: "There have been a whole bunch of people who I could give credit to. Every one of the authors of my favorite books have given me new perspectives or have reaffirmed my existing beliefs."

Special Accomplishments: Hundreds of happy testimonials for his products and advice

Months Before Achieving A Profit: "It took me around two years to discover how to really make money online. Now, I can launch a new product and cover all production costs whilst earning a profit to boot, often within 48 hours. With the Internet, it’s simple."

Any Books, Tapes, Or Reports Authored: The Internet Secret–"It’s my personal portfolio of Internet marketing secrets. Right now, people can give it a whirl for only $1.95. Get immediate access to it by going to TheInternetSecret.com. I'm also just about to launch word on a brand new educational experience that will be available to members of The Internet Secret at no extra cost."

Contact Lee At: +44 (0) 8456-44-33-73 (fax, England) or lee@plexec.com.

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