Week 1

Focus	Orientation Training
Lecture Outline	Introduction Internet Statistics and Trends Proven strategies for building your business What Internet Marketing is all about Locating prospects Getting prospects to find you Making Sales Building relationships Internet Basics Browser basics Email basics Chat Downloading and installing software Real Audio
Assignment	Download and install chat software

Week 2

Focus	Internet Marketing Techniques
Lecture Outline	Overview of Strategies People Use to Market on the Internet Email marketing Chat marketing Web site promotion Newsgroup marketing Classified ads Banner advertising Ezine Advertising Coop Advertising Chat Software Training
Assignment	Download and install bulk email software Participate in scheduled group chat sessions

Week 3

Focus	Email and Chat Marketing
Lecture Outline	Personal Email Using your own address book for business Using Signature Files Capturing and using the email addresses of new contacts Bulk Email Do’s and Don’ts Finding and using software Opt-in Email Marketing Opt-in list providers Costs and Returns Auto-responders What are they? Where can I get them? How do I use them? Lead Supply Companies Chat Marketing Do’s and Don’ts How to sell and recruit using Chat Bulk Email Software Training FREE Autoresponder Training
Assignment	Send a bulk email test message to your friends/downline Download and install Classified Ad Submission software Set up your own FREE autoresponder

Week 4

Focus	Internet Advertising
Lecture Outline	Understanding Internet Advertising Online ad models, web measurement, pricing models Running an online advertising campaign Current and future trends Banner Advertising Ezines Buying Ads Starting your own Classified Ads How to post How to followup Tips and tricks Basics of creating ads Creating good copy Creating banner ads Press Releases Offline Advertising and Promotion Classified Ad Submission Training
Assignment	Setup FREE classifed ads and have them request free information from your FREE autoresponder

Week 5

Focus	Building and Promoting a Web Site
Lecture Outline	What to look for in Web Host HTML explained Where to get your site hosted for FREE Registering domain names Do’s and Don’ts of building a site Choosing a consultant or building it yourself Search Engines Explained Keys to Promoting your site Web link marketing Building Self-replicating sites Using personal pages to promote your company’s site
Assignment	Building your own FREE web site Promoting Your Site

Week 6

Focus	Creating a Community for Organization
Lecture Outline	Why creating your own community is important Keeping your marketing partners and customers informed Providing information Training and supporting your organization The power of a connected organization Using message boards to create a connected community Using chat to interact and connect Leveraging your community with new marketing partners and customers Testimonials Message board resources Starting your own community in Yahoo Using Listbots
Assignment	Start your own community Start your own listbot

Week 7

Focus	Advanced Internet Topics
Lecture Outline	Selling Online Ecommerce considerations Merchant accounts Using Auctions Using FFA Pages Affiliate Programs Joining Promoting Starting your own Partnering with other Web Site Owners International Considerations
Assignment	Setup an account on Ebay and start an auction Fill out Internet Marketing Game Plan Questionaire

Week 8

Focus	Creating Your Own Personal Internet Marketing Game Plan
Lecture Outline	Assessing your personal strengths Assessing what would work best for your opportunity Deciding where to start Becoming a leader in the Internet Age Why the Internet won’t do 100% of the work
Assignment	Make your plan and get started

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